The Alicante Lab Futura event kicked off on Thursday 21 April with the presentation of the first of three sessions ‘Soft Landing: Fundamentals of private investment in innovative projects for non-investors’ given by Victoria Majadas Morales, president of BIGBAN Inversores Privados and founding partner of Smart to People. 

The event aimed to explain how entrepreneurship generates competitiveness, economically develops the environment where it is produced and drives innovation and creativity by updating existing markets and creating new ones.